Business Administration Marketing Option Bachelor of Science Degree (Offered online)
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Explain marketing concepts to offer value to customers.
- Apply marketing skills to establish a competitive advantage and long-term customer relationships.
- Prove market demand with quantitative, research, and data analysis.
Required Courses
| Code | Title | Credits |
|---|---|---|
| General Education Requirements 1 | 31 | |
| Students should consult with an academic advisor before registering for General Education courses in order to maximize the number of elective credits allowed in the degree. | ||
| Required Business Core | 50 | |
| Marketing Option Requirements | ||
| BMKT 337 | Consumer Behavior | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 343 | Integrated Marketing Comm | 3 |
| BMKT 411 | Services/Relationship Mktg | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| BMKT 436 | Sales and Sales Management | 3 |
| BMKT 449 | Strategic Marketing Mgmt | 3 |
| Subtotal | 21 | |
| Restricted Electives | ||
| Select three upper division business courses in consultation with an advisor. | 9 | |
| Electives | V 6-15 | |
| The total number of courses a student elects to take that fulfill both the General Education requirements and the major requirements will determine the total number of elective credits required for the degree. Electives should be chosen in consultation with an academic advisor. | ||
| Total Minimum Credits | 120 | |
- 1
The following required courses may also satisfy General Education requirements: ECNS 201, ECNS 202, M 143, STAT 216
Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites.
PDF Suggested Plan of Study
Suggested Plan of Study
Due to course schedule changes and staff assignments, students may not be able to follow the plan exactly. Students should consult with their advisors to plan classes before registering each term.
| Code | Title | Credits |
|---|---|---|
| First Year | ||
| Fall | ||
| ECNS 201 | Principles of Microeconomics | 3 |
| M 143 | Finite Mathematics | 4 |
| General Education | 6 | |
| BGEN 105A | Introduction to Business | 3 |
| Total | 16 | |
| Spring | ||
| ECNS 202 | Principles of Macroeconomics | 3 |
| STAT 216 | Introduction to Statistics | 4 |
| WRIT 220 | Business & Prof Writing | 3 |
| ACTG 201 | Principles of Fin Acct | 3 |
| General Education | 3 | |
| Total | 16 | |
| Second Year | ||
| Fall | ||
| ACTG 202 | Principles of Managerial Acct | 3 |
| Electives | 6 | |
| General Education | 6 | |
| Total | 15 | |
| Spring | ||
| General Education | 12 | |
| BGEN 240 | Intro Business Data Analysis | 3 |
| Total | 15 | |
| Third Year | ||
| Fall | ||
| BMGT 335 | Management & Organization | 3 |
| BMKT 325 | Principles of Marketing | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 436 | Sales and Sales Management | 3 |
| BGEN 235 | Business Law | 3 |
| Total | 15 | |
| Spring | ||
| BMKT 337 | Consumer Behavior | 3 |
| BMIS 311 | Management Information Systems | 3 |
| BMGT 322 | Operations Management | 3 |
| BGEN 315 | Applied Business Decisions | 3 |
| Elective | 3 | |
| Total | 15 | |
| Fourth Year | ||
| Fall | ||
| BMKT 420 | Integrated Online Marketing | 3 |
| BMKT 449 | Strategic Marketing Mgmt | 3 |
| Marketing Restricted Elective | 6 | |
| BFIN 322 | Business Finance | 3 |
| Total | 15 | |
| Spring | ||
| BMKT 411 | Services/Relationship Mktg | 3 |
| BGEN 499 | Capstone | 3 |
| Marketing Restricted Elective | 3 | |
| BMKT 343 | Integrated Marketing Comm | 3 |
| Elective | 3 | |
| Total | 15 | |