Business Administration Marketing Option Bachelor of Science Degree (Offered online)
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Explain marketing concepts to offer value to customers.
- Apply marketing skills to establish a competitive advantage and long-term customer relationships.
- Prove market demand with quantitative, research, and data analysis.
Required Courses
| Code | Title | Credits |
|---|---|---|
| General Education Requirements 1 | 31 | |
| Students should consult with an academic advisor before registering for General Education courses in order to maximize the number of elective credits allowed in the degree. | ||
| Required Business Core | 53 | |
| Marketing Option Requirements | ||
| BMKT 337 | Consumer Behavior | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 343 | Integrated Marketing Comm | 3 |
| BMKT 411 | Services/Relationship Mktg | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| BMKT 436 | Sales and Sales Management | 3 |
| BMKT 449 | Strategic Marketing Mgmt | 3 |
| Subtotal | 21 | |
| Restricted Electives | ||
| Select three upper division business courses in consultation with an advisor. | 9 | |
| Electives | V 6-15 | |
| The total number of courses a student elects to take that fulfill both the General Education requirements and the major requirements will determine the total number of elective credits required for the degree. Electives should be chosen in consultation with an academic advisor. | ||
| Total Minimum Credits | 120 | |
- 1
The following required courses may also satisfy General Education requirements: WRIT 101, ECNS 201, ECNS 202, M 143, STAT 216
Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites.
Suggested Plan of Study
Due to course schedule changes and staff assignments, students may not be able to follow the plan exactly. Students should consult with their advisors to plan classes before registering each term.
| Code | Title | Credits |
|---|---|---|
| First Year | ||
| Fall | ||
| WRIT 101 | College Writing I | 3 |
| Electives | 3 | |
| General Education | 9 | |
| Total | 15 | |
| Spring | ||
| M 143 | Finite Mathematics | 4 |
| General Education | 11 | |
| Total | 15 | |
| Second Year | ||
| Fall | ||
| ACTG 201 | Principles of Fin Acct | 3 |
| ECNS 201 | Principles of Microeconomics | 3 |
| STAT 216 | Introduction to Statistics | 4 |
| Electives | 5 | |
| Total | 15 | |
| Spring | ||
| ACTG 202 | Principles of Managerial Acct | 3 |
| BGEN 235 | Business Law | 3 |
| ECNS 202 | Principles of Macroeconomics | 3 |
| WRIT 220 | Business & Prof Writing | 3 |
| Electives | 3 | |
| Total | 15 | |
| Third Year | ||
| Fall | ||
| BGEN 315 | Applied Business Decisions | 3 |
| BMGT 335 | Management & Organization | 3 |
| BMKT 325 | Principles of Marketing | 3 |
| BMKT 436 | Sales and Sales Management | 3 |
| Electives | 3 | |
| Total | 15 | |
| Spring | ||
| BFIN 322 | Business Finance | 3 |
| BMKT 337 | Consumer Behavior | 3 |
| BMIS 311 | Management Information Systems | 3 |
| Upper Division Business Course | 3 | |
| Elective | 3 | |
| Total | 15 | |
| Fourth Year | ||
| Fall | ||
| BMKT 342 | Marketing Research | 3 |
| BMKT 411 | Services/Relationship Mktg | 3 |
| BMKT 343 | Integrated Marketing Comm | 3 |
| Electives | 3 | |
| Upper Division Business Course | 3 | |
| Total | 15 | |
| Spring | ||
| BMKT 449 | Strategic Marketing Mgmt | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| BGEN 499 | Capstone | 3 |
| Electives | 3 | |
| Upper Division Business Course | 3 | |
| Total | 15 | |